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Global Set Top Box (STB) Market size was valued at USD 22.0 billion in 2021 and is predicted to reach USD 39.5 billion by 2030 with a CAGR of 6.5% from 2022-2030. A set-top box (STB), is a hardware device that receives, decodes and displays signals from digital television (DTV) broadcasts on a television. STB includes RAM, MPEG decoder chip, an operating system and sometimes a web browser, that helps the user to access files, programs, interfaces and services. It not only facilitates analog television sets to receive digital broadcasts but also used for receiving signals in cable, satellite, and over-the-air (OTA) television systems. In addition, it can perform several functions such as video conferencing, home networking, video-on-demand and internet protocol (IP) telephony.

Market Segmentations and Scope of the Study:

Global Set Top Box (STB) market share is analysed on the basis of type, resolution, application, technology, service type, sales channel, and geography. On the basis of type, the market is segmented into cable, satellite, over-the-top content (OTT), digital terrestrial television (DTT), internet protocol (IP), and others. On the basis of resolution, the market is segmented into standard definition (SD), high definition (HD), 4K, and others. On the basis of application, the market covers residential and commercial. On the basis of sales channel, the market is classified into online and offline. Based on technology, the market is segmented into DVB-C, DVB-S, DVB-T, Hybrid, MPEG-2, MPEG-4, Android, and USB storage. On the basis of service type, the market is bifurcated into pay tv and free-to-air. The geographical breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

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Asia-Pacific region holds the lion share of global set-top box market and is expected to continue dominating the market during the forecast period. This is attributable to factors such as increase in TV shipments, digitalization policies adopted by the governments, and telecommunication companies seeking to increase returns on investments in IPTV services in this region. North America region, on the other hand, is estimated to exhibit steady rise in market size due to increasing demand of hybrid set-top box, growing popularity of 4K TVs, and launch of several UHD channels such as blue planet II, BBC, and Astra Promo. Moreover, market across the U.S. and Canada have been witnessing significant growth in terms of Wi-Fi enabled set-top box such as Accsoon and STC H-700 with wireless technology. These factors are expected to drive the market growth in this region.

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The set-top box market comprises of various players such as Arris, Technicolor, Apple, Echostar, Humax, Sagemcom, Samsung, Roku, Skyworth Digital, and Huawei. These manufacturers are actively indulging in research and development initiatives, product & technology innovations, and industrial collaborations to enhance their product and increase their growth as well as geographical reach. For instance, in October 2021, Huawei had developed the world’s first dolby vision enabled set top box for IPTV integrated with HDR technology to improve the contrast, brightness, and palette of rich colours. Also, in September 2021, Roku had launched Roku streaming stick 4K and streaming stick 4K+ with advanced features such as voice recognition, 2x faster speed, and HDR10+ that would give tough competitions to the other companies.

Next Move Strategy Consulting is an independent and trusted third-platform market intelligence provider, committed to deliver high quality, market research reports that help multinational companies to triumph over their competitions and increase industry footprint by capturing greater market share. Our research model is a unique collaboration of primary research, secondary research, data mining and data analytics. We carefully analyse the historical data, augment it by constantly keeping an eye on the latest industry trends and estimate the future events to arrive at accurate market forecasts.

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