After the pandemic, I went through a mid-life crisis. I became aware of my mortality. I started asking myself the following questions:

The process of asset creation helped me to save my soul during the lockdowns and the pandemic. I was able to exercise my creativity, develop a fresh set of skills, and share my excitement with the world. I have used the following philosophy and methods in my journey of asset creation:

Imagine where you would be in just 3 months if you wrote one page every day, you created one visual, and you spoke one minute on video:

This would make you a totally different person. I am a living example and proof of this. I have combined my artistic passions, entrepreneurial ambitions, and intellectual pursuits to create fresh ideas and content. I feel more alive since I started creating my own creative assets. Since the pandemic, I have created more than 470 Medium articles, 700 YouTube videos, and 470 doodle pages. How did I do this? I acted as a hero of my asset creation game. You need to do the same.

Think about what kind of creative assets you would like to create in your life. What do you wish to create during the next 10 years? Start creating them right now.

The biggest game of your life is creating your own creative assets in your life. There are fascinating things that only you can bring to the world. Fresh, exciting, and original things. What are they? These might be:

In this article, I will share my mindset and resources with you so that you can kickstart your own journey of asset creation. The contents of this article have helped me to create more than $2000 in a year and I expect to double this amount each year.

As the hero of your asset creation game, you need to navigate uncharted territories and find your own adventures. Joseph Campbell calls this “The Hero’s Journey” in his famous classic The Hero with a Thousand Faces.

The hero responds to a call of adventure, departs the familiar world behind, ventures into adventure, experiences failures, goes through tests and trials, proves their own character, and comes back to the hometown with deeper wisdom and learning from the journey. This article is your call to adventure and you need to respond to it by jumping into action. The world is waiting for you to unleash your creativity and share your fresh ideas. Growth comes from leaving comfort behind and navigating uncertainty. You will leave your familiar territory behind and set sail to new horizons full of unknowns and surprises.

How can you create your own creative assets? Where do you start? To help you in this quest, I have prepared an asset creation toolkit. In this article, I will share this asset creation toolkit and guide with you.

This guide comes from our latest book, “If Life Gives You a Squash, Squash It!” This book includes 26 practical exercises aimed at unleashing your creativity. Reading this book, you will have a fun journey where you will turn the mundane into the extraordinary, but also instill small pockets of originality and excitement in your daily life. You can read our process of ebook creation here.

You can download this asset creation toolkit and guide as a pdf document from our Gumroad page. It is free (Please just type “0” in the box):

This guide includes 15 questions to guide you in your asset creation process. I recommend you spend about one hour responding to these 15 questions. Get your notebook and pencil, and come up with bullet-point ideas for each question. Are you ready?

2. Which of these do you most love to do? You love doing these so much that:

What are these? Make a list of them. They form up your ‘zone of genius’ and you can perform at your highest level and achieve 10x in these areas. Create ideas below.

3. Make a list of your current assets (examples: creative work, website, Medium blog, YouTube channel, Instagram account, podcast, mailing list, copyright, brand, business system, digital products, music, book, e-book, Etsy shop, Amazon shop, investments, real estate, crypto, stocks, investments, etc.)

4. What type of assets do you wish to create during the next 6 months? How will you grow your asset portfolio? (creative work, website, Medium blog, YouTube channel, Instagram account, podcast, mailing list, copyright, brand, business system, digital products, music, book, e-book, Etsy shop, Amazon shop, investments, real estate, stocks, etc.)

5. What will be your top 3 priorities in terms of asset creation? Write them down.

6. Where do you want to be in 3 years? What is your vision? List the things that you wish to see happening.

7. At which platforms do you want to establish your work? Choose top 3 and rank them based on your potential and strengths.

8. Who is your target audience? How will you reach them? How will you make sure that you target them effectively?

9. What will be your topics and interests? How about your format? What are your content creation goals?

10. Which topics interest you more? Rank them and choose your top 3 niches.

11. How will you create and add value through your content ecosystem?

12. How will you establish a content creation system? On what frequency will you be publishing new content?

13. Think how big your content library will be. How many pieces of content will you create in one year? Do you have some ideas or formats for fresh content?

14. How will you generate multiple streams of passive income? How will you monetize your content?

15. How much do you want to make in the next 3 years? Remember that the first six months to one year will be the toughest in terms of money-making.

The biggest investment you can make is investing in yourself, and these questions will help you do this exactly. If you spend one hour quickly responding to these 15 questions, this will be the best hour you spent. You will have created your content strategy, and this strategy will help you establish your own games of asset creation.

During my seminar teaching this week, I have created my own responses to these 15 questions. You can watch the workshop recording below, and see my guidance on how you can think about your own journey of asset creation:

You can read my responses below. Please skim through them, use them as a model or as a source of inspiration, and create your own responses.

2. Which of these do you most love to do? You love doing these do much that:

What are these? Make a list of them. They form up your ‘zone of genius’ and you can perform at your highest level and achieve 10x in these areas. Create ideas below.

3. Make a list of your current assets (examples: creative work, website, Medium blog, YouTube channel, Instagram account, podcast, mailing list, copyright, brand, business system, digital products, music, book, e-book, Etsy shop, Amazon shop, investments, real estate, crypto, stocks, investments, etc.). List all your current assets below — make an inventory or list:

My inventory of current assets — I have:

4. What type of assets do you wish to create during the next 6 months? How will you grow your asset portfolio? (creative work, website, Medium blog, YouTube channel, Instagram account, podcast, mailing list, copyright, brand, business system, digital products, music, book, e-book, Etsy shop, Amazon shop, investments, real estate, stocks, etc.)

Make an ambitious list of all the things you will create in the next 6 months. Set yourself SMART goals — Specific, Measurable Achievable, Realistic, Time-bound goals).

5. What will be your top 3 priorities in terms of asset creation? Write them down.

6. Where do you want to be in 3 years? What is your vision? List the things that you wish to see happening.

7. At which platforms do you want to establish your work? Choose top 3 and rank them based on your potential and strengths.

8. Who is your target audience? How will you reach them? How will you make sure that you target them effectively?

I will reach my target audiences through:

My focus will be on teaching and inspiring people in their own journeys of creativity. I will inspire myself and share my excitement and learning with the world. I want to continue my hero’s journey in creativity and asset creation.

9. What will be your topics and interests? How about your format? What are your content creation goals?

My top topics and interests include:

My formats could be articles, e-books, videos, digital products, training programs, seminars, workshops, doodle exercises, etc.

My content creation goal is to create at least a couple of content pieces every day (such as a video, a new doodle, a new exercise, a new Medium article, etc.) I hope to run at least 3–4 experiments (or content pieces) every day.

I aim to generate at least 50 new/fresh ideas every day (and make it a habit).

I hope to experiment with new formats on YouTube (and create new shows, new titles, new interviews etc.)

I hope to grow my Medium library and write a new article every day or every 2 days.

I want to scare myself and surprise myself in my content creation or asset creation journeys.

10. Which topics interest you more? Rank the categories below (write down your numbers at the start of each section — 1 means your top choice, and 9 means the topic that is of least interest). After you finish your ranking, list your top niche topics.

Create fresh ideas for your content. Potential titles? Exciting projects? Video ideas? Can you create viral content? Can you think of best stories that will capture minds and hearts of people? How will you capture attention? How will you surprise people?

My focus and niches will be: Future jobs, creativity, asset creation, investing in yourself, curiosity, imagination, new technologies and the future, how to adapt and reinvent yourself, etc.

I have created more than 600 drafts and titles on Medium — I will turn some of these into viral articles, assets, digital products, and e-books.

11. How will you create and add value through your content ecosystem?

12. How will you establish a content creation system? On what frequency will you be publishing new content?

13. Think how big your content library will be. How many pieces of content will you create in one year? Do you have some ideas or formats for fresh content?

14. How will you generate multiple streams of passive income? How will you monetize your contents?

15. How much do you want to make in the next 3 years? Remember that first six months to one year will be the toughest in terms of money-making.

My goal is to make at least 100K pounds in the next 3 years. I will achieve this through multiple income streams including:

It is your turn now. Create your own game of asset creation by responding to these 15 questions. Get your notebook and pencil, and come up with bullet-point ideas for each question. Spend about one hour responding to these 15 questions.

Creating your own creative assets is the best path to happiness, productivity, abundance, and creativity. However, you need to view it as a marathon and establish your own game where you can excel.

Start creating today, use your imagination, create every day, do not break the chain, and do these for five years — you will enjoy tremendous results if you do not give up. Best luck in your journeys of asset creation.

Feel free to download this toolkit from this link. Create your own responses and ideas now.

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P.S. I Love You

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.